Judges announced for very first Effie Awards South Africa
Judges announced for very first Effie Awards South Africa
Johannesburg, August 12th 2021 – The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed.
Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing. Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®.
The Effie South Africa Jury will adjudicate entries during the first round of judging taking place from the 13th to 17th August 2021, during which entries are reviewed in order to evaluate case success in achieving specific marketing objectives. Round one will result in the selection of a short list based purely on scores. Following this will be round two of judging during which award recipients will be selected and finalists announced. The second round of judging will run from the 3rd to 7th September 2021.
A Grand Effie judging session will take place from the 5th to 7th October 2021, where a possible winner may be selected from the top tier of gold-winning cases. Judged by a third jury panel made up of C-Suite representatives, the Grand Effie will be awarded to the entry adjudicated the most effective winning case.
Says Mathe Okaba, CEO of the ACA: “The judging panel for the first Effie Awards South Africa is truly diverse and representative of the entire sector, consisting of top-level, experienced professionals on both client and agency side. As a whole, they represent a variety of advertising and marketing disciplines, key to an effective and equitable process. The level of experience, coupled with the varied panels adjudicating cases across the first two rounds and Grand Effie, ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. I’d like to take this opportunity to thank the panel for agreeing to participate and we look forward to announcing the first Effie Awards South Africa winners in October.”
The confirmed panel of judges is as follows:
| Judge | Designation | Agency/Company Name |
| Atiyya Karodia | Strategy Director | VMLY&R SA |
| Ana Carrapichano | Group Managing Director | Mediology |
| Andrea Quaye | Senior Director, Global Category Lead – Coffee | Coca-Cola |
| Angie Hattingh | Senior Digital Strategist | Ogilvy SA |
| Beyers van der Merwe | Marketing Director | PEP Stores |
| Brett Bruton | Creative Strategy Director | Superunion |
| Brian Yuyi | CEO | Marketing Association of SA |
| Candice Armitage | Integrated Strategist | Joe Public United |
| Candice Goodman | Managing Director | Mobitainment |
| Carl Ungerer | Head of Digital / Managing Partner | Mediology |
| Charnè Munien | Integrated Senior Digital Strategic Planner | Joe Public |
| Danny de Nobrega | Co-Founder | Kilmer & Cruise |
| Ethel Ramos | Managing Director | Avatar PR |
| Fran Luckin | Chief Creative Officer | Grey Advertising SA |
| Gareth Leck | CEO | Joe Public United |
| Haydn Townsend | Managing Director | Accenture |
| Itumaleng Sethebe | Executive Creative Director | The Riverbed |
| Ivan Moroke | CEO, South Africa, Insights Division | Kantar |
| Jason Harrison | Managing Director | M&C Saatchi Abel |
| Joey Khuvutlu | Group Executive | Hellocomputer |
| Johanna McDowell | Founder & CEO | IAS |
| Kabelo Collis | Strategist | BlackSwan Assets |
| Katinka Pretorius | Managing Director | Sunshinegun |
| Katlego Ditlokwe | Strategy Lead | The Brave Group |
| Katlego Moutlana | Head of Strategy | Mortimer Harvey |
| Lebogang Kodisang | Head of Strategy | Pacinamix |
| Lwandile Qokweni | CEO | Wavemaker SA |
| Madelaine Fourie | Group Brand Manager | Sappi |
| Masego Motsogi | Managing Director | Grid Worldwide |
| Mathieu Plassard | Chief Client Officer | Ogilvy SA |
| Melusi Tshabalala | Founder & CEO | Everyday Speak |
| Michael Pearce | Media Director | Mediology |
| Mick Blore | CEO | Wolves |
| Mike Jones | Business Unit Head: Digital Marketing | Mediology |
| Nadia Mohamed | Marketing Director SSA | Mondelez International SA |
| Natalie Botha | Creative Development Director | Kantar |
| Neo Segola | Chief Creative – Draftline Johannesburg | ABInbev |
| Nicole van Blerk | Strategic Media Planner | Meta Media, CT |
| Paula Hulley | CEO | IAB SA |
| Quanita Sallie | Media Director, CT | Meta Media, CT |
| Refilwe Maluleke | Managing Director | Yellowwood Future Architects |
| Robert Grace | Head of Strategy | M&C Saatchi Abel |
| Roxy Maqache | CEO | Dessert Arabia |
| Russell Comrie | Head of Strategy | The 13th Floor |
| Samantha Condon | Group Managing Director | ETIKET Brand Design and Sum of 21 |
| Sarah Dexter | CEO | MullenLowe South Africa |
| Simon Spreckley | Chief Creative Officer | Hoorah Digital Consulting |
| Steve Miller | Chief Strategic Officer | Duke |
| Stuart Walsh | Chief Strategic Officer | Grey Advertising |
| Suhyl Limbada | Marketing Director | KFC South Africa |
| Su-Lise Tessendorf | Executive Marketing Consultant | Independent Consultant |
| Tarryn Knight | Head of Marketing & Product | Audi SA |
| Tebogo Motsepe | Head of Brand and Client Insights | Nedbank |
| Thebe Ikalafeng | Founder & CEO | Brand Leadership Group |
| Thabang Skwambane | Managing Director | FCB Joburg & Hellocomputer |
| Thabisa Mkhuwanazi | Executive Head of Marketing | Multichoice |
| Thembalethu Msibi | Marketing Director | BlackSwan Assets |
| Thulani Sibeko | Chief Brand & Marketing Officer | Standard Bank Group |
| Tiaan Ras | Chief Brand Dude | ETIKET Brand Design |
| Tlalane Ntuli | Chief Marketing Officer | Metropolitan Life |
| Tosin Lanipekun | Executive Director | Advertising Week |
| Zayd Abrahams | Segment Marketing Head: Retail & Private Banking | FNB |
| Zorana Safar | Group Operations and Innovations Director | Joe Public |
The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and Sponsors, Nedbank, Sanlam and Vodacom.
Winners will be announced at the inaugural Effie Awards Gala on Thursday 14 October 2021.
For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.
Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.