Effie Awards 2021
Effie Awards 2021
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Entry Count
Johannesburg, October 14th 2021 – The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton.
Effie Awards Winners 2021
| AWARD | SUBMISSION | CATEGORY | CLIENT | AGENCY |
| Grand Effie | XTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORS | Single-Retailer Program: Mass Merchants, Supermarkets, Drugstores, Other / Commerce & Shopper Effies | Checkers | 99c Communications |
| Gold | TymeBank Brand Launch Campaign | David vs. Goliath | TymeBank Launch Campaign | King James Cape Town |
| Gold | #16DaysOfLight | Insurance | First for Women (FFW) | FoxP2 |
| Gold | XTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORS | Single-Retailer Program: Mass Merchants, Supermarkets, Drugstores, Other / Commerce & Shopper Effies | Checkers | 99c Communications |
| Silver | Don’t Dread The Shed | Topical Marketing | DStv Now | Ogilvy South Africa |
| Silver | Don’t Dread The Shed | Data-Driven / Commerce & Shopper Effies | DStv Now | Ogilvy South Africa |
| Silver | The Rape Page | Disease Awareness & Education: Charitable/Research Funding; Non-Profit; Pharma/Corporate | Rape Crisis Cape Town | Ogilvy South Africa |
| Silver | The Rape Page | Small Budgets – Non-Profit, Products, Services | Rape Crisis Cape Town | Ogilvy South Africa |
| Silver | Speaking to South African Men Through Their Gogos | Personal Care | Gillette | Grey Africa / Liquid |
| Silver | Blame No More | Seasonal Marketing – Products, Services | Hype Magazine | TBWA Hunt Lascaris Johannesburg |
| Silver | Yalu Nothing To Hide | Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital | Yalu Financial Services | Think Creative Africa |
| Silver | XTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORS | Marketing Innovation Solutions | Checkers | 99c Communications |
| Silver | ‘Bold, Brave and Strong’ – an icon’s revival | Renaissance | Carling Black Label | Ogilvy South Africa |
| Silver | Nando’s – Mzansifying Monopoly | Restaurants | Nando’s | M&C Saatchi Abel |
| Bronze | Nedbank Money Secrets – A category-busting blockbuster | Branded Content & Entertainment | Nedbank | Joe Public United |
| Bronze | THE HOOK APP | E-Commerce / Commerce & Shopper Effies | KFC | Ogilvy South Africa |
| Bronze | Sabbatical: A Launch with The Gift Of Time | Automotive – Vehicles | Volkswagen Touareg | Ogilvy, South Africa |
| Bronze | The Fabric That United the Nation | Topical Marketing | Castle Lager | Ogilvy South Africa |
| Bronze | The Fabric That United the Nation | Engaged Community | Castle Lager | Ogilvy South Africa |
| Bronze | Responsibility: More than just a footnote | Corporate Reputation | South African Breweries | Joe Public United |
| Bronze | “How Rewarding Optimism, Rewarded Us.” | Restaurants | Nando’s SA | M&C Saatchi Abel |
| Bronze | In Sync with Sho Madjozi | Youth Marketing | Stayfree | King James Cape Town |
| Bronze | NXT LVL Cav Thy Self | Youth Marketing | Vodacom | Ogilvy South Africa |
| Bronze | The Little Generosity Shop That Delivered Big Results | Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital | Cadbury Dairy Milk | Ogilvy South Africa |
2021 Gallery
"I’d like to congratulate all the winners, and look forward to seeing continued and incredibly effective work when the call for entries into the 2022 programme goes live."
Mathe Okaba
CEO, The ACA